This is The Action Academy Newsletter -

I quit my 6 figure corporate job in March 2022 to become a 7 figure world travelin' entrepreneur.

Since that point I have traveled to 38 countries and built 1.5* 7 figure companies.

This is a live documentation of my journey from $0-$10,000,000 / year in my business!

This Action Academy newsletter, podcast, and community is designed to share the wins, losses and lessons along the way.

All so that we can help 1M+ people replace corporate with cashflow....too ( :

I NEED YOUR HELP

I started this entire brand through our Action Academy Podcast in October, 2021.

For my math nerds, that's 2.7 years go.

For 985 Days I have created podcast episodes every, single, day. Monday-Friday.

Across 38 countries and 7 timezones also (:

And now almost 100k downloads / month and over 600 5-star reviews later - we are almost at our 1,000,000th download.

If you havent ever listened to an episode - please check us out (:

We have over 600 hours of millionaires going in depth on business buying and real estate investing.

If you ARE an avid listener to the show - my ask is that you please share it with friends or on socials to help us push over the 1M hump! This has been the longest I have worked on a goal consecutively, and it would mean a lot to me and to your friends that you're helping through our content.

Now - To Alex Hormozi...

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If you guys follow me, the podcast, and this newsletter - you probably have heard of Alex Hormozi.

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Just two long haired dudes slangin' content am I right?

Alex manages a portfolio of companies averaging $200M in revenue and has had over $100M of business exits by age 31.

So naturally, when I got the opportunity to dish out some $$$ and fly to his Acquisition.com HQ in Las Vegas for a 2 day in-person workshop - you better believe that credit card was flying faster than even I do.

Over a period of two days I got to have in depth one-on-one time with Alex, his wife Leila, their content team, brand team, CFO, Head of client success, and CFO Raki. This newsletter is going to be short and sweet with my top three takeaways that you guys can universally implement in your lives and businesses today.

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My main objective from this workshop was to gain clarity on what I should be focusing on as a Business Owner. Period.

Here's what I learned....

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They were intentional with their language so I will be too.

There isn't a metric that isn't tracked within every singular action they take as a company (or personally).

This is simply a matter of intention.

This also rings true across the hundreds of multi-millionaires and billionaires that I've interviewed.

Every single one of them knew their acquisition numbers and business numbers like the backs of their hands.

This change will cost you no money (unless you want to buy the data software they use, Databox) but will yield you millions.

Every decision that you make as an investor or business owner needs to be driven by data. Always. If you lack clear and precise data, you lack the ability to make informed decisions.

Numbers you should know in Acquisition:

Lead Flow / Deal Flow = How many businesses / real estate deals are hitting your desk monthly

Financial Analysis = How many businesses / real estate deals are you and team fully underwriting monthly

Offers Submitted = How many formal LOIs (Letters of Intent) are you and your team sending monthly

Ex: In May we looked at 67 deals, fully underwrote 42 of them, submitted 12 LOIs, got 4 accepted, and expect to close 1.

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Numbers you should know in your Business:

LTV = Lifetime Value AKA how much your customer spends with you

CAC = Cost to acquire a customer AKA how much marketing spend yields a new customer

EBITDA = Fancy word for Profit

EBITDA Margin = Fancy words for Profit Margin

Churn = How many current customers leave monthly

Example below of how obsessed I am with my numbers (even since 2022)

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Your business will only grow to the level of it's constraint.

Your job as the business owner is to put all your time, energy, resources, and focus towards the solving of that constraint.

Three Examples

Example One: John wants to buy raw land deals to flip in tertiary markets in the sunbelt. John is able to underwrite 80% of his leads monthly and submit offers on the majority. John isn't getting any deals though - gasp. What's the constraint? John goes to Eric, a successful land investor he knows that is getting deals. John finds out Eric has 6x more topline leadflow than he does. John's constraint is not analysis or offers, its marketing. John now focuses on increasing marketing.

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Example Two: Becca is underwriting self storage deals 24/7. She is getting overwhelmed because she is constantly looking at more and more deals that don't seem to pencil out. Becca isn't sending any offers because if the deal doesn't make sense at listing price from the broker, she doesn't want to "rock the boat" by submitting a lower offer that would actually work. Becca doesn't have a leadflow or analysis constraint, she has an offer constraint. If she just sends out offers to brokers with explanations attached, she can grow.

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Example Three: Rob has too many deals coming in. He is having them slip through the cracks constantly while he's also working his full time corporate job. This one is easy right? Rob's constraint is analysis, he needs to partner or hire a VA that will underwrite for him.

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In business context - your constraint is either marketing, sales, or fulfillment.

AKA not enough leads, awful conversion, or high churn. Solve one at a time.

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These are the 5 main areas that prevent 99% of businesses from not only selling, but even being able to have any value attached to them.

Key Man Risk = The business / marketing is dependant on the owner AKA "A Job"

Key Customer Risk = The business is reliant on a small handful of "whale customers" that can tank the biz if they leave

Single Channel Risk = The business has only one channel for leadflow. FB ads account banned? Your business is toast

Market Risk = A declining market segment ex: newspaper / print industry

Data Risk = Poor data room or lack of data altogether

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Those were the major three takeaways I have from 16 hours with the Hormozi team!

Hopefully you enjoyed.

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If you are wanting to have help implementing these metrics in your business and/or real estate acqusition - this is literally our full time thing. That's what my team does for you in our Action Academy Community. You can book a call directly with my COO through that link to check us out and see if its a fit for your situation!

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