The #1 Mistake When Choosing a Business Partner (Don’t Do This)


You don’t need another big idea.
You need to execute the ones you already have.

You need a who, not a how.

You need a partner who won’t screw you — in court or in your calendar.
Because more businesses have been torched by bad partnerships than bad products.

Not from lack of skill...
But from lack of alignment.

What most people do wrong here is blindly jump into partnership bed with someone they met, simply because they fill a gap.

So if you’re thinking about doing business with a friend, coworker, or that cool guy/girl you met at a mastermind last weekend — pause. You need to apply a filtering process before you partner.

Date - before you marry.

Here’s the 4 V Framework I use now to test a partnership before I sign one.


The 4 V's of a Very Successful Partnership

  • Vibe
  • Values
  • Vision
  • Vehicle

Let’s break them down:


1. VIBE – Can you hang with this person for 72 hours straight?

Let me be blunt:
If you can’t road trip with them, don’t revenue-share with them.

I don’t care how smart they are, how many followers they’ve got, or how well they pitched the deal.

If you feel even a tiny sense of dread before hopping on a Zoom with them now — imagine what that’s going to feel like 18 months into a business marriage with investor updates, payroll stress, and lawsuits one email away.

Your partner will become your second spouse.
And just like marriage — love doesn’t fix misalignment.
Chemistry matters. But compatibility is king.

The wrong vibe will leak into every conversation, every conflict, every dollar decision.

So before you split equity 50/50… have a beer together and talk about life.
Can you genuinely chill with this person?
Would you still want to grab a beer with them if the deal dies?

If not — don’t start.


2. VALUES – Are they the same person when no one's watching?

Partnerships fall apart when one person wants to make money,
and the other wants to make meaning.

I’ve seen it firsthand — partners backdooring deals, hiding numbers, treating VAs like trash, or ghosting tough convos because "it’s not worth the drama."

Here’s the real question:

Would you trust this person with your login… your customers… your name?

Do they:

  • Take full ownership when stuff breaks?
  • Prioritize integrity even if it costs them short-term gain?
  • Treat their partner’s win as their own?

If you’re family-oriented and they’re 4AM-hustle-grind bros — you’ll clash.
If you believe in building community and they believe in "extracting LTV" — good luck.

Make sure youre aligned with:

  1. Moral Values
  2. Family Values
  3. Even Religious Values (for me - won't kill a deal but helps)

In business, your values are the guardrails that keep the car on the road when the speed picks up.


3. VISION – Are you building the same empire… or running different races?

One guy wants to scale to $100M and IPO.
The other wants passive cashflow and four-day workweeks.

At first, you’ll both be excited about the idea.
But when it’s time to decide:

  • Do we reinvest?
  • Do we sell?
  • Do we raise capital or bootstrap?

The vision war begins.

Misaligned vision is a slow-motion car crash.

There’s no “right” vision.
But there needs to be shared direction — and shared speed.
Are you sprinting for a flip? Jogging for lifestyle? Training for an Ironman?

You can’t have one partner building a cash cow while the other’s chasing a unicorn.

Ask this before signing a single doc:

What does 3 years from now look like for you?
What does “success” feel like in your calendar?

And make sure your visions rhyme — or at least harmonize.


4. VEHICLE – Are they bringing real firepower or just vibes?

This is where people really mess up.
Because they partner out of insecurity instead of strategy.

You don’t need another version of you.
You need someone who fills the exact gaps you have. Period.

If you’re a visionary, they’d better be an ops assassin.
If you’re capital, they’d better be the operator.
If you’re sales, they’d better be fulfillment.

If two of you are the same, one of you isnt needed.

Otherwise, all you’ve done is split equity in half… for no reason.

The question to ask here:

“Would I hire this person for this role if they weren’t my friend?”

If the answer’s no, don’t partner.
You can always collaborate or contract. Partnership is reserved for the irreplaceable.


[The gut punch truth]

You can always undo a bad deal.
You can always recover from a bad investment.

But a bad partner?
That’s a scar that sticks.

The wrong one will drain your time, energy, and identity.
The right one?
They’ll multiply everything you are.

So before you say “yes”… ask the 4 V’s:

✅ Do we vibe?
✅ Do we share values?
✅ Do we have a common vision?
✅ Do they bring a vehicle I don’t have?

If you get all 4 right… you don’t just have a partnership.
You have rocket fuel.


Inside Action Academy, I see partnerships form every single week.
The difference?
They start with alignment — not desperation.

You’ll find people who:

  • Think like you.
  • Move like you.
  • Win like you.

We teach the strategies.
Then we build the rooms where the deals actually happen.

🧠 Ready to find your dream partner (and avoid a future lawsuit)?
[Click here to join Action Academy ]

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