Everyone’s Chasing the Wrong Wave…

It's time for a new investor.

One that's not investing for only the exits, but investing for the experiences.

IIn the 2010s, people got rich flipping houses, buying rentals, and launching tech companies.
But here in 2025 — those same plays are exhausted.

Multifamily? Overbid, underperforming, and sitting on 2021 underwriting.
Single-family rentals? You’ll need 40+ doors to replace your income.
Generic Airbnbs? There are thousands per city, racing each other to the bottom on price.

We’re in a new era.
And most people haven’t adjusted.

Jeff Bezos once said:

The game isn’t spotting trends — it’s positioning yourself in front of inevitabilities.

So ask yourself:

• People will still crave freedom, travel, and adventure.
• They’ll still pay premium prices for status, story, and design (regardless of economy).
• And they’ll still share the places that make them feel something.

That’s why I’m betting big on what I believe is the single most powerful investment category of the next 10 years:

Experiential Hospitality

Where Real Estate Meets Emotion, Virality, and Legacy

I’m not talking about mid-market boutique hotels or another 3-bed Airbnb in Scottsdale.

I’m talking about glass villas on mountaintops. Jungle domes in Costa Rica. Forest treehouses in Texas.

Commercial deals that create insane equity multiples through generating insane emotions and memories.

Properties that don’t need ads — because they are the ad.
Properties that don’t race to the bottom — because they charge 2x–5x above the market.
Properties that don’t just house people — they give people a story they’ll tell forever.

This isn’t a "niche."
It’s the transformation of real estate into experiential media.

Commercial loans meet Giraffes dude. Giraffes.

Why This Category Is Taking Over

• 🏨 Global hospitality market to hit $5.8T by 2027 (Statista)
• 📈 Unique stays are growing 10x faster than standard rentals post-COVID (AirDNA)
• 👥 78% of Millennials & Gen Z prefer experiences over things (Eventbrite)
• 🎥 Viral design = built-in traffic: 60%+ of bookings now start with Instagram, TikTok, or Pinterest discovery
• 💰 Premium pricing: Story-first properties regularly outperform traditional listings by 30–70% in nightly rates

This is where cash flow, brand equity, and appreciation intersect.

There are two directions to go in the economy that we are currently facing - budget, or premium.

The middle market will be wiped out completely (This is where economic conditions impact most)

And budget is a race to the bottom - so the bottom line is that experiences survive economies.

🌄 Real Example: Sold-Out Igloos in the Arctic

Months ago, I tried to book a glass igloo in Finnish Lapland — to see the Northern Lights again.

$729/night.
Completely sold out.
Eight months in advance.

No amenities. No luxury service. Just a story.
And a view.

Now imagine owning a portfolio of properties like that (on commercial loans)— each one booked solid, fueled by word-of-mouth and virality, not OTAs or paid ads.

​

These Are the New Trophy Assets

These properties are:

• Booked solid by Millennials and Gen Z seeking curated escapes
• Shared obsessively on Instagram and TikTok (free marketing)
• Run like brands, not just addresses
• Defended by design + land, not just comps

You don’t get that with a duplex or storage facility.

You don’t get that from another Airbnb with grey cabinets and a ring light mirror.

You get that by building real emotion into real estate.

🔨 From One Treehouse → $65M+ Brand

Let me introduce you to someone who saw this coming before most:
My buddy Ben Wolff.

Ben started by building a single treehouse in the Texas Hill Country.
It was beautifully designed. Peaceful. Instagrammable.
It booked out months in advance at way above market rate.

Proof-of-concept.

That one treehouse became Onera — a luxury experiential brand.
Today?

• $65M+ portfolio across Texas and the Southeast
• 30%+ cash-on-cash returns
• 70% direct bookings (no Airbnb dependency)
• Properties featured in Forbes, Conde Nast, and Architectural Digest
• And a brand that travelers follow — not just book

Ben didn’t create a rental.
He created a movement and an 8 figure exit to a commercial REIT.

🎯 Why I’m Going All-In / Care About This At All

Anyone that knows me knows that I am obsessed with traveling the world for the coolest, most unique experiences and stays.

There's nothing that matters more to be than travel and experience. It's my whole brand.

And Look - I have hundreds of friends to partner with in every asset class here, but what's most important to me is investing in an asset class that makes me feel something. Something that excites me, something I can't wait to tell everyone I know about.

And I'm not just talking theory here.

I am planning to deploy over $2M of my own capital into this hospitality space by 2026-2027.

​
And with all this being said....

I’m proud to announce that I'm officially partnering with Ben and four other hospitality titans to build the next generation of iconic hospitality brands — from Texas to Europe.

We’re buying land.
Designing stays.
Crafting brand experiences that go far beyond shelter.

This isn’t a flip. It’s not a hustle.
It’s legacy real estate — made for the next era of travelers and investors.

🚪 Want In?

Here's how the process works....

I have vetted over 261 operators before choosing the current team I am sourcing deals with, with over 7 decades combined in hospitality development and construction.

We are starting off with smaller, more intimate deals and then scaling up as soon as we create new markets.

Because of this, I just don't have room for a large amount of investors. I'm sorry.

But for the first time, I’m opening the doors for a small group of investors to invest alongside me.

This isn’t a fund. (Not yet.)
It’s a front-row seat to the real estate of the future. We can only take about 6 investors on our current deal.

• 📍 Off-market luxury land + locations
• 🛠️ Full transparency into operations, design, and development
• 💸 Strong yield + long-term equity
• 💥 Properties that feel like brands and price like scarcity

👉 Join My Private Investor List

Fill this form out below to get early access to private deals we source in experiential hospitality — before they’re ever shared publicly. Deals will be opened on a first come, first serve basis.

These deals will be insane experiences that your family would actually remember - backed by insane track record, returns, and hospitality experience.

✅ Priority access before I post publicly
✅ Limited seats available
✅ Takes 27 seconds

Excited to experience this, together.