If you're an employee wanting to become an entrepreneur - read this all the way through.

If you're an entrepreneur already today - read this twice.

[Today is about a 4 minute read]

​

Up until recently - I was a disciple of "more".

I believed the only way to succeed was to do more.

Work more.
Push more.
Sleep less.
Hustle endlessly.

And it worked — for a while.

I was a sales rep through-and-through. In corporate I was rewarded for raw activity.

More calls, more followups, more meetings, more hours = more dollars.

This is our default programming that we learn in our factory-worker indoctrination program (oh - i mean the US education system)

But WAIT - "the escape" you guys are aware of in my story next was the opening to an even larger trap.....

I then clawed my way out of a corporate job and into full time entrepreneurship in March 2022.

I built a 7-figure business from scratch with sheer effort, grit, and “more.”

I then built another 7-figure business from scratch - all over again. This was over the last three years.

But then something strange happened:

The same strategy that got me here… started breaking everything.

I became exhausted.
My team was bottlenecked by me.
Growth stalled because my output was the limit of our success.

My hair even started falling out.

That’s when I learned one of the hardest truths in business:

[The Myth of More]

We glorify more.

More calls.
More meetings.
More Slack notifications.
More pressure.
More revenue.

But “more” is a trap disguised as progress.

You don’t need more time.
You need more clarity.
More focus.
More leverage.

“Busy” is a sedative.
And hustle — unchecked — becomes self-sabotage in disguise.

[You’re Still Playing the Wrong Game]

At some point, operators must become orchestrators.

That means your job isn’t to do more work — it’s to design a machine that works without you.

The moment you become addicted to the dopamine of checking boxes — instead of architecting outcomes — you cap your company and your life. Again - I am aware of the code shift required to move to this next level.

You go from creator to clog.
From founder to firefighter.
And eventually, from visionary to very, very resentful.

[Margin is the Multiplier]

When you don’t have margin, you can’t zoom out.

You can’t think.
You can’t lead.
You can’t build the future.

If you’re always in the business, you can’t work on the business.

That’s why the highest-performing CEOs aren’t the ones in every meeting — they’re the ones with thinking time blocked on their calendar like sacred ground.

The richest people I know? With the largest companies? The least busy people I know.

(At least the ones that do this right. I also know rich men that aren't even seeing their families grow up - but that's another newsletter)

Peace isn’t weakness.​
​It’s strategy.

But here’s the hard part…

[Peace Feels Wrong — Until It Doesn’t]

If you’ve built your identity around being a workhorse, peace will feel like laziness.

Read that five times ^

Three years deep into entrepreneurship and this eternal pursuit of "freedom" - I have now realized that peace is ultimately the best quality to optimize for. In our investing, our marriages, and our lives.

The absence of peace is chaos, and what's the point of becoming "rich in money" without becoming rich in peace?

You’ll always be searching for fires to put out.
You’ll always be creating problems where none exist.
You’ll always be confusing adrenaline for progress.

You'll do this at one million, ten million, one hundred million.

It is a disease that a dollar can not cure.

The climb requires effort.
The scale requires elevation.

If you never get comfortable with peace and margin, you’ll always default to the chaos that made you feel useful — but kept you small. If you even become aware of this belief in your head, it will add back years to your life and possibly even save your family and marriage.

But awareness is the first level of reform....what else must be done to solve this?

(This is the number one thing I am actively working on currently)

​

[What to Do Now — Tactical Actions]

Here’s how to apply this right now:

1. Audit your calendar​
   Remove 20% of what doesn’t require you. Replace it with white space for strategy.
2. Empower your team​
   Delegate outcomes, not tasks. If someone owns the result, you can release control.
3. Rebuild your identity​
   Stop measuring your worth by your output. Start measuring it by alignment.
4. Create rules for peace​
   No work after 6PM. No meetings on Fridays. No phone during creative blocks. Protect your space like your life depends on it — because it does.

Look - I built my entire brand around Action, I get the irony.

But wisdom comes from knowledge x application....and while action absolutely is still required, we must learn how to lead a team into battle instead of fighting wars by ourselves.

The next level of your life won’t be built by grinding harder — it’ll be built by letting go.

By subtracting noise.
By embracing peace.
By finally stepping into your role as a leader, not just a laborer.

Remember:

You’re not here to be busy.
You’re here to build a legacy.

Choose less.
Create more.

ps. I understand how frustrating this can feel to read as someone currently and actively employed today. "Sounds great Brian, but I am told what to do, where to be, and when - daily." I get it, trust me. Just know that this reality is available to you on the other side of the fence. This is what "ownership" looks like, in the truest sense of the word.

Want help subtracting the chaos from your life / business and replacing it with vision-led, cashflow-rich machines?

Let’s talk. Click this. [We have 436 Action Academy members walking this path today]